Harry Potter’s author masked her gender with the initials J.K. to boost sales


Joanne Rowling, better known by her initials J K, does not have a middle name. The use of the author’s initials instead of her full name was a marketing ploy designed to make her work acceptable to boys.

“Anticipating that the target audience of young boys might not want to read a book written by a woman, her publishers asked that she use two initials rather than her full name. As she had no middle name, she chose¬†K¬†(for Kathleen) as the second initial of her pen name, from her paternal grandmother.”

Source: Wikipedia

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